Business and Management Marketing New Titles

Licensing
The International Sale of Patents and Technical Knowhow

Modern Management Skills

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Beginner-Intermediate

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Dar Al-Farouk for cultural investments S.A.E

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Dar El-Farouk for Publishing and Distribution

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This book is designed to take the reader through the maze of activities necessary for the successful selling of technical expertise internationally. It therefore provides a comprehensive review of licensing for the practitioner: how and where licensing is used, the kinds of business supported, the opportunities, the problems and their solutions, together with other relevant issues.

How to Grow Leaders:
The Seven Key Principles of Effective Leadership Development

Management Skills for Professionals

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John Adair

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Beginner-Intermediate

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Dar Al-Farouk for cultural investments S.A.E

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Dar El-Farouk for Publishing and Distribution

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Personnel Today "Can contribute to an organization's strategy for development of its people and future growth of the business."

Brand Planning
for the Pharmaceutical Industry

Modern Market Skills

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Janice MacLennan

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Beginner-Intermediate

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Dar Al-Farouk for cultural investments S.A.E

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Dar El-Farouk for Publishing and Distribution

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Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as the bible for the industry. In this new companion book Janice MacLennan picks up two of the themes touched on in Marketing Planning - market segmentation and branding, and the inter-relationship between these two - and with this book makes them key topics for discussion.

The 24 Hour Business

Management Skills for Professionals

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COLEMAN

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Beginner-Intermediate

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Dar Al-Farouk for cultural investments S.A.E

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Dar El-Farouk for Publishing and Distribution

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"The benefits of 24-hour operations are not restricted to periods of high product demand or never-put-out-the-fire industries (steel mills, refineries, power plants)

Planning Successful Meetings and Events

Management Skills for Professionals

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ANN J. BOEHME

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Beginner-Intermediate

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Dar Al-Farouk for cultural investments S.A.E

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Dar El-Farouk for Publishing and Distribution

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"Planning a meeting or event is no easy task. Just ask any of the administrative staffers who are increasingly being asked to do it. One minor mistake -- a plane ticket that doesn't arrive on time, not enough vegetarian meals at the luncheon, the wrong kind of audio/visual equipment -- can mean big trouble.